CASE STUDY | Luxury MFH Community

Business Challenge:

A luxury apartment community was looking for a better way to convert website visitors into leads. Their existing lead process required prospects to either fill out a form, submit an online application, or contact the community through a phone call, email or an in-person visit. These steps introduced delays into the tour scheduling process and led to less online conversions.

Solution:

The community introduced a product from our Conversion Cloud called Schedule Genie, a tour scheduler that lives on the community’s website. The tool allows website visitors to see available tour times and self-select a tour appointment. This process reduced friction in the tour scheduling process resulting in more tours and leases.

Standard Scheduling Process

Visit
Website

Explores
Website

Fills Out
Form

Waits for
Reply

Receives
Property Reply

Replies
to Property

Tour is
Confirmed

Schedule Genie Process

Visits
Website

Engages
with App

Tour is
Confirmed

Results:

38 Days

31 Tours

61.18%

of prospects who selected a date went on to select an appointment time.

61.54%

of prospects who selected a time became a lead.